Q2 2024 Fitness App Trends in the US iOS Market

Fitness and weight loss apps continue to engage users on iOS, and the second quarter of 2024 has seen varied trends in downloads, revenue, and weekly active users. Here's a brief look at how the top apps fared, with insights from Sensor Tower.

Strava: Run, Bike, Hike experienced fluctuating revenue, peaking at $1M in early April and dipping to $752K by mid-June. Downloads showed a similar pattern, with a high of 187K in late April. Weekly active users remained strong, starting at 2.74M and growing to 3M by early June.

BetterMe: Health Coaching saw a revenue trend that started at $721K and reached a low of $417K by late June. Downloads began at 119K, dropping to 91K mid-quarter, but rebounded to 129K by the end of June. Weekly active users started at 403K and surged to 470K in the final week.

Zwift: Ride and Run had a more consistent revenue with a notable increase to $696K by late June. Downloads were minimal, with notable peaks of 8K in early April and a sudden rise to 28K in late June. The data shows no weekly active users for most of the quarter, with a data point available only for the last week.

JustFit: Lazy Workout & Fit generated revenues starting at $557K and reaching a high of $833K in late April, ending the quarter at $723K. Downloads saw highs and lows, with an initial 273K reducing to 136K mid-quarter, then rising to 288K. Weekly active users showed growth from 953K to 1.36M by the end of June.

MyFitnessPal: Calorie Counter revenue began at $652K, dipped to $329K in late April, and closed the quarter at $341K. Downloads were relatively stable, ranging from 92K to 172K. Weekly active users maintained a strong presence, starting at 3.85M and rising to 4.3M by the quarter's close.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analytics platform offers a deeper dive into the trends shaping the fitness app landscape.